a digital campaign, including facebook app and take-over banners
About the Project:
In order to illustrate the branding line of Yoplait's new product "so many fruit you won't believe it's diet", we created a "true-or-false" game. The interactive experiance gave our audience the chance to guess and win a sample of the new yogurt. However, a wrong gueuss got you into a trouble and rewarded you with a funny, juicy "punishment"
McCann Erickson, Israel
Dana Saka Lapinsky (copywriting), Nir Refuah (VP creative), designed and developed in McCann Digital studio