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Interactive Art Director
Huggies Nightshift
An online activity for young parents who stay awake at nights
About the Project:
Young parents with new-born babies have no choice but to stay awake at night. Especially for them, we created "Huggies Nightshift", a community inside a facebook tab - that's active only during night time.
Every night we hosted different specialists and celebrity parents to give tips and support the young parents.
My part in the activity was art-directing. The campaign won the Israeli Effie award for Effectiveness.
Client:
Agency:
colleagues:
Huggies, one of the world's leading diaper brands.
McCann Erickson, Israel
Nir Refuah (VP creative), Dana Saka Lapinsky (copywriter)
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