A visual identity and content system for Big Apple Roll, a major rollerblading event bringing 1,500+ skaters together across the streets of New York City.

For the second consecutive year, branding and creative direction by AlizarinZ, developing the event identity from logo and illustration through promotional content and social storytelling.

The visual language was designed to capture the energy, athleticism and community of urban rollerblading, creating an identity that feels dynamic both on the streets and across digital platforms.

The creative scope included logo design, custom illustration, typography, print graphics and promotional assets, alongside filming and editing social content to build momentum around the event and bring the skating community into the story.

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