Carmel productions
Music events branding
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Founder and Art Director


  • Formed an interactive media group that provided services such as design, web development, online PR and community management

  • Branded and designed all graphic standards (web, print and video) for international brands, top 5000 companies, US-based hotels, event-production companies and art galleries


New York, NY

Like a Rolling Stone
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New York, NY


Interactive Designer


  • Led UI design for Interlude’s web and video products, including the Bob Dylan interactive video “Like a Rolling Stone” that was named the “#1 Best Music Video of 2013” by Time Magazine.

  • Designed innovative interfaces for clients including Stanford University, L’Oreal and Intel

McCann Erickson
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Eshel Ideas

Art Director and web designer


  • Led the online visual presence for Israel’s biggest companies in the fields of finance and health

  • Planned and executed intuitive user interfaces for web and mobile


Tel Aviv, Israel


Tel Aviv, Israel

McCann Erickson

Interactive Art Director


  • Created interactive concepts at Israel’s leading advertising agency for clients such as Honda, Samsung, Crowne Plaza, Unilever and more

  • Art-directed a group of 30 graphic designers and developers in the digital department

  • Achieved awards and shortlisted on international advertising competitions such as Cannes Lions, Effie, New York Festivals and Golden Drum


Tel Aviv, Israel



New York, NY

Yedioth Aharonot

Chief designer


  • Designed layout for Israel’s most widely circulated publication

  • Guided a team of 10 graphic designers; in charge of the sports section (2008)

  • Managed a team of 5 graphic designers; in charge of the North American magazines (2013)

  • Art-directed print and web advertisements of the paper’s US-based clients from the entertainment, telecom and tourism industries

  • Translated English to Hebrew; wrote about culture and technology

Yediot Aharonot
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Gratuation Project
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Studies towards Bachelor of Arts - Natural Sciences

The Open University of Israel


  • Double major: physics and chemistry



Bachelor of Design – Visual Communication

Shenkar College of Engineering and Design


  • Majored in interactive design



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