Blackout

A multi-platform campaign for L'Oréal Casting Creme Gloss - a series of black hair colors

About the Project:

Alizarin, AKA Zroob is known for her PINK persona, style and website. So what happens when L'Oréal Paris is in need of a cross-platform online campaign for BLACK hair colors? Naturally, a total make over! Besides giving Zroob a new hair-color, Zroob.com, the pinkest site on the Israeli web, turned black. 

For a period of two weeks, the content of Zroob.com focused on the make-over, and in the end - we celebrated with a pink / black party.

Client:

Agency:

Colleagues:

L'Oréal Paris

McCann Erickson, Israel

Dor Garbash (production, video photography), Grace Lemberger (still photography), Nir Refuah (VP creative)

New, black design for Zroob.com
Pink / black photo shoot by Grace Lemberger

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Pink / Black Party

During the party, we operated a professional branded photo booth, with professional make up and styling.

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Case Study 

(Hebrew)​

Promote your brand with a revolutionary interactive campaign