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A multi-platform campaign for L'Oréal Casting Creme Gloss - a series of black hair colors

About the Project:

Alizarin, AKA Zroob is known for her PINK persona, style and website. So what happens when L'Oréal Paris is in need of a cross-platform online campaign for BLACK hair colors? Naturally, a total make over! Besides giving Zroob a new hair-color,, the pinkest site on the Israeli web, turned black. 

For a period of two weeks, the content of focused on the make-over, and in the end - we celebrated with a pink / black party.




L'Oréal Paris

McCann Erickson, Israel

Dor Garbash (production, video photography), Grace Lemberger (still photography), Nir Refuah (VP creative)

New, black design for
Pink / black photo shoot by Grace Lemberger
Pink / Black Party

During the party, we operated a professional branded photo booth, with professional make up and styling.

Case Study 


Promote your brand with a revolutionary interactive campaign

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