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The Moments Game

Helping a big insurance corporate approach young audience

About the Project:

We created an online game that gave the young audience an idea about what’s lurking in the real world, from accidents to mortgage rates. The challenge was to make the whole issue of insurance approachable, understandable and appealing. 
My part in this big beautiful project, was concept planning (together with Daniel Barak) and art directing.


Clal, Israel’s biggest insurance company.



McCann Erickson, Israel

Daniel Barak (concept, copywriting), Aya Azia (Design), Dan Efter (Programing)

Promote your brand with a revolutionary interactive campaign

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