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Diet Yoplait
a digital campaign, including facebook app and take-over banners
![Yoplait Diet Extra-Fruit](https://static.wixstatic.com/media/b1d6a0_6532ee0167d546559f1780860d6d16d1.jpg/v1/fill/w_520,h_600,al_c,q_80,enc_auto/b1d6a0_6532ee0167d546559f1780860d6d16d1.jpg)
Yoplait Diet Extra-Fruit
Concept and design for a promotional game
![Diet Yoplait: the game](https://static.wixstatic.com/media/b1d6a0_0ba218ce937e4028869d8c974f38f882.jpg/v1/fill/w_764,h_704,al_c,q_85,enc_auto/b1d6a0_0ba218ce937e4028869d8c974f38f882.jpg)
Diet Yoplait: the game
To promote a new diet yogurt by Yoplait, we created a simple game
![Interactive take-over banner](https://static.wixstatic.com/media/b1d6a0_727e5662253041ab98be0518c4a04b6f.jpg/v1/fill/w_980,h_849,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/b1d6a0_727e5662253041ab98be0518c4a04b6f.jpg)
Interactive take-over banner
Including a short mini-game
![Yoplait Diet Extra-Fruit](https://static.wixstatic.com/media/b1d6a0_6532ee0167d546559f1780860d6d16d1.jpg/v1/fill/w_520,h_600,al_c,q_80,enc_auto/b1d6a0_6532ee0167d546559f1780860d6d16d1.jpg)
Yoplait Diet Extra-Fruit
Concept and design for a promotional game
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About the Project:
In order to illustrate the branding line of Yoplait's new product "so many fruit you won't believe it's diet", we created a "true-or-false" game. The interactive experiance gave our audience the chance to guess and win a sample of the new yogurt. However, a wrong gueuss got you into a trouble and rewarded you with a funny, juicy "punishment"
Client:
Agency:
Colleagues:
Yoplait
McCann Erickson, Israel
Dana Saka Lapinsky (copywriting), Nir Refuah (VP creative), designed and developed in McCann Digital studio
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