Diet Yoplait

a digital campaign, including facebook app and take-over banners
Yoplait Diet Extra-Fruit
Yoplait Diet Extra-Fruit

Concept and design for a promotional game

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Diet Yoplait: the game
Diet Yoplait: the game

To promote a new diet yogurt by Yoplait, we created a simple game

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Interactive take-over banner
Interactive take-over banner

Including a short mini-game

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Yoplait Diet Extra-Fruit
Yoplait Diet Extra-Fruit

Concept and design for a promotional game

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About the Project:

In order to illustrate the branding line of Yoplait's new product "so many fruit you won't believe it's diet", we created a "true-or-false" game. The interactive experiance gave our audience the chance to guess and win a sample of the new yogurt. However, a wrong gueuss got you into a trouble and rewarded you with a funny, juicy "punishment" 

Client:

Agency:

Colleagues:

Yoplait

McCann Erickson, Israel

Dana Saka Lapinsky (copywriting), Nir Refuah (VP creative), designed and developed in McCann Digital studio