Diet Yoplait

a digital campaign, including facebook app and take-over banners

About the Project:

In order to illustrate the branding line of Yoplait's new product "so many fruit you won't believe it's diet", we created a "true-or-false" game. The interactive experiance gave our audience the chance to guess and win a sample of the new yogurt. However, a wrong gueuss got you into a trouble and rewarded you with a funny, juicy "punishment" 

Client:

Agency:

Colleagues:

Yoplait

McCann Erickson, Israel

Dana Saka Lapinsky (copywriting), Nir Refuah (VP creative), designed and developed in McCann Digital studio 

  • facebook
  • w-tbird
  • w-tumblr
  • w-linkedin
  • w-youtube