Dominos Pizza - Oh Baby

Online activity for Dominos' new product
- specialty pizza with baby mozzarella

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About the Project:

Dominos launched a new series of delicious baby-mozarella pizza. 

So we launched an online activity, and put the user in a true dilemma by asking whether he/she prefers: a pizza, or a pleasure cruise?; a pizza, or a brazilian dancer? A series of video sketches, starring Israel's superstar comedian Maor Cohen, made the point clear: pizza is always the right choice. 

Client:

Dominos Pizza

Agency:

McCann Erickson, Israel

Colleagues:

Nir Refuah (VP creative), and many many more talented professionals

Promote your brand with a revolutionary interactive campaign

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