Dominos Pizza - Oh Baby
Online activity for Dominos' new product
- specialty pizza with baby mozzarella
About the Project:
Dominos launched a new series of delicious baby-mozarella pizza.
So we launched an online activity, and put the user in a true dilemma by asking whether he/she prefers: a pizza, or a pleasure cruise?; a pizza, or a brazilian dancer? A series of video sketches, starring Israel's superstar comedian Maor Cohen, made the point clear: pizza is always the right choice.
McCann Erickson, Israel
Nir Refuah (VP creative), and many many more talented professionals