The Feigling Tree
A viral social media activity
About the Project:
Alizarin's birthday party was sponsored by Feigling, a delicious alcoholic beverage. The purpose was to create a Significant, positive Visibility to out sponsor - and have some fun on the go.
To promote the party and the beverage, we invited all the photographers we know to come and enjoy the party - and win freebies from Feigling. In return, we asked them to put Feigling's logo on the photos they uploaded to facebook.
6 professional photographers and dozens of amateurs uploaded hundreds of branded photos.
Feigling, a fig vodka
Dor Garbash (Production), Tomer Kazinitz (Video)