Huggies Nightshift

An online activity for young parents who stay awake at nights

Effie Award Winner

for effectiveness in marketing

About the Project:

Young parents with new-born babies have no choice but to stay awake at night. Especially for them, we created "Huggies Nightshift", a community inside a facebook tab - that's active only during night time. 

Every night we hosted different specialists and celebrity parents to give tips and support the young parents.

My part in the activity was art-directing. The campaign won the Israeli Effie award for Effectiveness

Client:

Agency:

colleagues:

Huggies, one of the world's leading diaper brands.

McCann Erickson, Israel

Nir Refuah (VP creative), Dana Saka Lapinsky (copywriter) 

Promote your brand with a revolutionary interactive campaign

  • facebook
  • w-tbird
  • w-tumblr
  • w-linkedin
  • w-youtube