Huggies Nightshift

An online activity for young parents who stay awake at nights

Effie Award Winner

for effectiveness in marketing

About the Project:

Young parents with new-born babies have no choice but to stay awake at night. Especially for them, we created "Huggies Nightshift", a community inside a facebook tab - that's active only during night time. 

Every night we hosted different specialists and celebrity parents to give tips and support the young parents.

My part in the activity was art-directing. The campaign won the Israeli Effie award for Effectiveness

Client:

Agency:

colleagues:

Huggies, one of the world's leading diaper brands.

McCann Erickson, Israel

Nir Refuah (VP creative), Dana Saka Lapinsky (copywriter) 

To play, press and hold the enter key. To stop, release the enter key.

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