Kotex: The Kita Book

Social Media Activity for young audience

1/8

About the Project:

Kotex tried to reach a young audience of teenagers, just by the time they start using feminine hygiene products. So we created a fun online dress-up game, where the girls got to dress up "Kita" - Kotex' caroon presentor. The girl who created the most stunning outfit won a free make-over and a proffesional photo shoot. My part in the campaign was art direction, from concept, through UI design to implementation. 

Client:

Kotex

Agency:

McCann Erickson, Israel

Colleagues:

Dana Saka Lapinsky (copywriting),

Aya Azia (Design) Nir Refuah (VP creative)

Promote your brand with a revolutionary interactive campaign

  • facebook
  • w-tbird
  • w-tumblr
  • w-linkedin
  • w-youtube