Kotex: The Kita Book
Social Media Activity for young audience
About the Project:
Kotex tried to reach a young audience of teenagers, just by the time they start using feminine hygiene products. So we created a fun online dress-up game, where the girls got to dress up "Kita" - Kotex' caroon presentor. The girl who created the most stunning outfit won a free make-over and a proffesional photo shoot. My part in the campaign was art direction, from concept, through UI design to implementation.
McCann Erickson, Israel
Dana Saka Lapinsky (copywriting),
Aya Azia (Design) Nir Refuah (VP creative)