The Paper Factory Hotel
Branding and launching a unique New York lifestyle hotel
branding, art direction and design by Alizarin
Web, social media,
and even floor design
Creative collaboration
with the NYC art community during its opening at 2013, kickstarted a tradition of spectacular underground events at the Paper Factory Hotel
The "Open Canvas Day" produced by Alizarin and her crew of new-media artists hosted live shows, mural painting and creative photoshoots, embracing the industrial location
{"items":["f79ba3b7-fc16-41c3-a333-2bd3f069cb7a","093db1ef-95c3-487f-954d-424c21d89fcb","69256af7-76df-11e7-bb53-12dd26dd586a","14a60ef2-c466-402f-aad8-7ee84263d2b2","b3b46d64-6f68-481b-a537-2cba3b12b090","39c9003b-6c75-43f0-bee8-6e768491afc8","bf2d5551-ab3e-449c-99e7-3cc313a016a6","e34142d0-7d50-423e-be49-252da016d00f","5242f8b4-795c-4aa3-a443-5c6640ad266e","ceb1789a-6b07-4c31-bb92-97254b05070b","7b588bde-3220-4af8-9532-dd31ebab0ef6","68014a04-1716-43e6-8228-cb2698873873","e63e906f-d81a-43f0-9993-98935f8bc18b","2c6178b4-6d1c-489b-acec-5091c6c04a78","73792b83-96e2-4125-9d19-389f80e7f328","3379f2c3-59ef-4677-b42f-781ac750e378","08a8ba91-06b2-48f8-99f0-0e370381c1a0","4bb3c2a0-e45f-49c6-b868-14dd8a80190d","9db8556b-8461-40eb-b7d6-69ed50d1696d","b281770d-b003-4fcc-9de8-a5ce0101113b","c06efa2a-c057-43da-9495-d70d53f28b2e","c7ea317e-403d-4924-9802-aa870ac6aa49","7946c44d-c531-4531-a7fa-083fa4161a3e","3eaa1df1-6522-47e1-baa9-f2470bbdb49a"],"styles":{"groupSize":1,"showArrows":false,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":false,"gallerySize":280,"collageAmount":0.8,"collageDensity":0.8,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"1|bottom|undefined|fill|false|undefined|1","isRTL":false,"minItemSize":120,"fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":true,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"hover","gallerySliderImageRatio":1.7777777777777777,"galleryImageRatio":2,"numberOfImagesPerRow":3,"sharpParams":{"quality":90,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","itemClick":"expand","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":0,"gridStyle":0,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":23,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":"color-5","itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":1,"thumbnailSize":120,"useCustomButton":false,"itemOpacity":{"themeName":"color_15","value":"rgba(222,187,202,0.6)"},"itemFont":{"style":{"bold":true,"italic":false,"underline":false},"family":"caudex","preset":"Heading-M","editorKey":"font_5","size":20,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal bold 20px/1.4em caudex,serif;"},"itemFontSlideshow":{"family":"caudex","displayName":"Basic Heading","style":{"bold":true,"italic":false,"underline":false},"size":20,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal bold 20px/1.4em caudex,serif;"},"itemDescriptionFontSlideshow":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemDescriptionFont":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(62,23,39,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(222,187,202,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(62,23,39,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(222,187,202,1)"},"loadMoreButtonText":"Load more","loadMoreButtonFont":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em helvetica-w01-light,helvetica-w02-light,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(222,187,202,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(62,23,39,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(222,187,202,1)"},"isAccessible":false,"isMasonry":true,"layoutsVersion":2,"selectedLayoutV2":1,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":2700,"position":"","galleryWidth":990,"galleryHeight":2700,"scrollBase":0}}
Promote your brand with a revolutionary interactive campaign