Vichy - 24Hours Girl
An interactive activity for Aqualia Thermal,
Vichy's Moisture Cream
About the Project:
Aqualia Thermal is a refreshing moisture cream for active young women. 24Hours Girl is a facebook app and social media activity that finds out hw many hours does your day have - or actually how active you are - just by analyzing your usage of social media.
McCann Erickson, Israel
Dana Saka Lapinsky (copywriting), Nir Refuah (VP creative)