Alizarin's Travel Blog
About the Project:
Zroob.com began as Alizarin's personal life journal at her teenage years, and became a widespread online phenomena on the Israeli web.
With posts that are sometimes provocative, but always funny, moving and honest, the blog reached millions of views. Later on Zroob.com evolved into an independent online artist community and into a travel blog dedicated to Alizarin's world-wide adventures with her family. It attracts thousands of loyal followers with every new post.
Tom Eshchar (co-writing, photography), Dor Garbash (concept, business development), Dan Kashani (creative collaboration), Tal & Omer Golan (web development), and many more.
Zroob.com hosted Parties and culture events in Tel Aviv
Commercial campaigns hosted at Zroob.com
Zroob.com is well-known for it's breakthroughs in the field of online advertising.
During the years, Zroob.com has led viral campaigns for clients from the fields of lifestyle, fashion and technology.
A cross-media campaign for L'Oreal Casting Creme Gloss black hair colors
A viral campaign for Pilpel bathing suits
An online activity for the screening of the new "Glee" Season on Yes, Israel biggest satellite broadcasting company